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Writing a Business Case: What It Is and How to Write

Ever need to convince someone your idea’s worth it? That’s where a business case comes in! It’s like a pitch on paper – a short plan that shows why your project or idea rocks. We at TechEleven Media use them to prove big moves, and you can too!

Why It Matters

A good business case isn’t just busywork – it’s your ticket to winning. It helps you get money, support, or a green light from the boss. Plus, it makes you think hard about what you’re doing – no flops allowed! It’s a must if you want to grow your business to eleven.


How to Write One

Here’s an easy way to make a killer business case:

  1. Start with the Problem
    Say what’s wrong or what you want to fix – like “Our sales are slow.”
  2. Show Your Fix
    Explain your idea – maybe a new tool or marketing plan. Keep it simple!
  3. Prove It Works
    Add some facts – “This could boost sales by 20%” – to back you up.
  4. Count the Cash
    Show how much it costs and what you’ll make. Numbers talk loud!
  5. Plan the Steps
    List what you’ll do – like “Buy a SaaS tool, launch ads, check results.”
  6. Say Why It’s a Win
    End with the big perk – “This takes us to eleven with more customers!”

Keep it short – a page or two – so people actually read it.

Make It Happen

A business case turns your ideas into action! Use it to grow smart, and if you need help, TechEleven Media’s got you. Our digital marketing, SaaS tools, and tech tricks can power up your plan. Got questions? Hit our contact form – we’ll reply in a couple of hours to push you to eleven!

Ready to write yours? Check out our services and let’s get started!

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